“When I started the FRAP Challenge, I was sinking. But it's been six months now, and I haven't touched our line of credit, not once, and I have $50,000 in the bank.”
Suzanne Sotello, Countertop Manufacturing and Installation
“We implemented FRAP strategies this year that will generate $168,000 this year. Now that's real money, and that's real fast.”
Mitchell Jeter, Outdoor Lighting
“FRAP has changed my business and my personal life. It's the only marketing training I really need as a business owner.”
Michelle Januzzi, Landscaping
“FRAP breaks it down and unlocks things. The in-depth amount of marketing material, skill sets, and techniques for growing your business is just incredible.”
Jon Stoehr, Exterior Cleaning
“We are up 355% increase in profit, 63% increase in sales, and 35% increase in average ticket. We did $35,000 in audio in the middle of winter, which is unheard of for us.”
Mike Long
“I used one FRAP tactic, spent $700 on FedEx packages, and sent out bids. I won a $139,000 job off of that tactic.”
Lisa, Residential and Commercial Cleaning
“When I started the FRAP Challenge, I was sinking. But it's been six months now, and I haven't touched our line of credit, not once, and I have $50,000 in the bank.”
Suzanne Sotello, Countertop Manufacturing and Installation
“We implemented FRAP strategies this year that will generate $168,000 this year. Now that's real money, and that's real fast.”
Mitchell Jeter, Outdoor Lighting
“FRAP has changed my business and my personal life. It's the only marketing training I really need as a business owner.”
Michelle Januzzi, Landscaping
“FRAP breaks it down and unlocks things. The in-depth amount of marketing material, skill sets, and techniques for growing your business is just incredible.”
Jon Stoehr, Exterior Cleaning
“We are up 355% increase in profit, 63% increase in sales, and 35% increase in average ticket. We did $35,000 in audio in the middle of winter, which is unheard of for us.”
Mike Long
“I used one FRAP tactic, spent $700 on FedEx packages, and sent out bids. I won a $139,000 job off of that tactic.”
Lisa, Residential and Commercial Cleaning
People who help other owners FRAP theirs
“I am so freaking pumped for FRAP Chapters, and I think anyone that's not really paying attention to how big it could get for them and for their community and how much it's gonna help us all grow is missing out.”
Mark Mercer, Power Washing
$130,000 in year one
“Emma is a self-described paralyzing introvert. She didn't have a huge audience. She didn't have a big following. She just followed the formula. A hundred and thirty thousand dollars her first year helping people.”
Emma Arzate, Maid Service
Launched in 6 days. $0 ad spend.
“DJ decided to go all in. Six days later, he had a live mastermind. It cost him zero dollars.”
DJ Neumann, Crime Scene Cleanup
$1,000,000+ helping window cleaners
“Ryan was a window cleaner. He used the FRAP framework to grow his business, then launched a mentorship helping other small window cleaning companies. He's made just over a million dollars doing it.”
Ryan Johnson, Window Cleaner Turned Mentor
$7,500 cash and $3K a month recurring, in 14 days
“Monty launched his mastermind in 14 days in Boise, Idaho. Collected $7,500 cash. Set up $3,000 per month in recurring revenue. One of his members paid a full year upfront.”
Monty Elliot, Window Cleaning
“There's no greater drug on the planet than falling in love. And then there's no second greater drug on the planet than getting ahold of a good idea and spitballing it and putting things together and starting to realize where it's going to go.”
Tex Martinez
“I am so freaking pumped for FRAP Chapters, and I think anyone that's not really paying attention to how big it could get for them and for their community and how much it's gonna help us all grow is missing out.”
Mark Mercer, Power Washing
$130,000 in year one
“Emma is a self-described paralyzing introvert. She didn't have a huge audience. She didn't have a big following. She just followed the formula. A hundred and thirty thousand dollars her first year helping people.”
Emma Arzate, Maid Service
Launched in 6 days. $0 ad spend.
“DJ decided to go all in. Six days later, he had a live mastermind. It cost him zero dollars.”
DJ Neumann, Crime Scene Cleanup
$1,000,000+ helping window cleaners
“Ryan was a window cleaner. He used the FRAP framework to grow his business, then launched a mentorship helping other small window cleaning companies. He's made just over a million dollars doing it.”
Ryan Johnson, Window Cleaner Turned Mentor
$7,500 cash and $3K a month recurring, in 14 days
“Monty launched his mastermind in 14 days in Boise, Idaho. Collected $7,500 cash. Set up $3,000 per month in recurring revenue. One of his members paid a full year upfront.”
Monty Elliot, Window Cleaning
“There's no greater drug on the planet than falling in love. And then there's no second greater drug on the planet than getting ahold of a good idea and spitballing it and putting things together and starting to realize where it's going to go.”
Tex Martinez
FRAP:The4-LeverProfitFramework
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No complicated marketing strategy. No more leads required. FRAP looks inside existing businesses and unlocks the fastest opportunities to create more profit.
TherearetwopathstoprofitwithFRAP.
Path 1
FRAP your own business
Take our free Hidden Profit Assessment to find out how much profit is sitting inside your business and the exact moves to unlock it.
Swipe through to learn the story behind FRAP.1 / 6
Meet Josh Latimer.
He and his wife Ashlee live in Michigan with their five kids and three dogs.
1
Fifteen years ago, Josh built a window-cleaning company in a small Michigan town to more than $50,000 a week.
2
Then he sold it to a private equity firm. Right away, he noticed something strange.
3
Within 90 days, the new owners dramatically changed the business's profit without ads, new services, or more employees.
4
Josh watched, took notes, and started reverse-engineering what they were doing. He used what he learned to grow and sell four businesses and make $45 million selling products and services online.
5
This became FRAP, the four-lever profit framework that helps almost any business increase profit. To date, Josh has personally helped 1,000+ business owners implement FRAP, with 100 of them becoming millionaires or multi-millionaires.
In a recent case study, 35 business owners found an average of $13,253 in additional profit per month using FRAP. These are their stories.
“I was doing okay in business, but I ran across Josh Latimer and started listening to all of his blogs and really, really liked him. I decided to do the Profit Academy…”
01 / 48
Results are not typical and depend on individual effort, market and other factors. These are the experiences of specific individuals and are not a guarantee of your results.
Private equity figured this out decades ago. They don't buy a business and immediately try to reinvent it. They look at the economics and make four specific moves. Why? Because they know there's already more money hiding inside the business. And it's hiding in four places.
Frequency
Your existing customers. They already know, like, and trust you. They proved it by buying from you in the past. Yet most small businesses sell to them once and then wander off looking for a stranger on the internet to sell to instead. Let's fix that.
Referrals
And I'm not just talking about asking your customers for referrals. There are other business owners in your own backyard who could be sending you customers all day long. No ads. No lead company. No complicated funnel. Just simple JV relationships that can 2X, 3X, 5X, even 10X your referrals. Most owners don't do it because nobody ever showed them how.
Average Ticket
The packages. The offers. The options you give people and the way you present them. Most business owners leave a ridiculous amount of money sitting on the table right here. A few simple tweaks can get the same customers who are already buying from you to happily spend more every time they buy. And when you get this right, it can change your bank account stupid fast.
Pricing
Most businesses are massively undercharging. Costs are climbing. When's the last time your pricing rose to match them? In most businesses, it's been years.
Each profit lever of FRAP has four money moves. Each move can be implemented in a variety of ways, making FRAP a nearly inexhaustible, yet simple, system.
Time to pull some levers.
Take the free Hidden Profit Assessment and find out how much profit is sitting inside your business right now, and the exact moves to unlock it.
FRAP is the profit-growth formula that helps business owners make more money from the customers, offers, and opportunities they already have, without spending more on ads. Four levers: Frequency, Referrals, Average Ticket, Pricing.
Yes, if you have customers, prices and a phone that rings. FRAP works for any business doing more than $0 a year in revenue, up to $100 million plus: trades, home services, local service companies, and most anything else that sells. The four levers are the same at every size.
FRAP is made up of money moves that don't cost a penny in ad spend to implement. That means you can use FRAP, grow your profit to a healthy margin, then have the resources to scale without stress.
That depends on how soon, how much, and how often you implement. Some business owners report generating an additional 4- to 5-figures in previously uncollected profit within a very short period of time.
No. Most people who teach FRAP ran it in their own business first, but coaches, consultants and trainers with no business of their own do this too. What you need is a market, a background you can lean on, and the willingness to learn the method properly.
Startups without customers yet, businesses that don't set their own prices, and anyone looking for a way to spend more on ads. FRAP works on the customers, offers and prices you already have.
